For users who draft emails for use in Targeted Email, a special merge field is available which auto-fills user contact data merge fields in an ActionTag form. To use this merge field, append contactdata={{ContactData}} to any URL which hosts an ActionTag form, and embed the resulting URL in the body of a Targeted Email. Doing so will cause the following merge data to be automatically merged in to when email receipients click through the URL in the email, and view the form:

  • First Name
  • Middle Name
  • Last name
  • Subscriber Email
  • Street Address
  • City
  • State or Province
  • Zip or Postal
  • Home Phone
  • Cell Phone
  • Work Phone
  • Employer
  • Occupation
  • Prefix
  • Suffix


  1. You create a form in Online Actions, and use ActionTag to embed it at
  2. You draft an email to your supporters.
  3. In the body of the email, you include the following URL:{{ContactData}}
  4. You paste the body of the email into Targeted Email, and send the email to your supporters.
  5. When Targeted Email generates the email, it prepares a special encoded string, specific to each supporter. This encoded string is merged in to the personalized email which each supporter receives. For example, supporter Jane Casey might receive an email with the URL
  6. Jane Casey, one of your supporters, receives the email and clicks the link.
  7. ActionTag displays the form from step 1.
  8. ActionTag reads the contactdata string, and merges Jane Casey’s data into the form display.

It is also possible to add contactdata alongside other parameters. For example, if you wanted to use the Targeted Email merge field for a record’s highest previous contribution to set the contribution amount on a form, defaulting to $3 if the record is a nondonor, then the url would look like this:{{HighestPreviousContribution or '3'}}&contactData={{ContactData}}.