Campaigns provide a way to track the efficacy of outreach efforts by categorizing specific campaigns and their contents for analysis. Campaigns can be applied to many features in VAN including Online Actions, Targeted Emails, Activist Codes, Events, Scripts, and Master Survey Questions.

Campaigns are defined fairly broadly but generally correspond to a program around a particular issue, such as saving the polar bears or raising awareness around gun violence prevention. Campaigns are also assigned Campaign Types – such as Issue or Legislative.